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“Life-changing” programme to keep Southend’s women fighting fit

June 19, 2017


Tuesday 13 June 2017


A “life-changing” initiative that has seen more than Southend 26,000 women getting fit in their local church halls, community centres and schools has secured funding to run for another year. 


Southend-on-Sea Borough Council, in partnership with Active Life, has secured £49,026 funding to continue the Active Women Programme - which aims to increase participation in physical activity for women – for a fourth consecutive year.


The programme sees physical activity sessions delivered across Southend in Church Halls, Community Centres & School Halls. Zumba, Clubbercise, Hanging Band Technique (HBT), Pound, Hula, Yoga, Pilates, Boxercise, Active Mums, Dance Fit & Aerobics are just some of the activities available.


More than 26,000 local women aged 22+ have attended sessions over the past three years, beating targets set by Sports England of 21,600 for the same period. This fourth year of funding from the Sport England’s Community Sport Activation Fund, however, has enabled the programme to lower the age group to all local females aged over 14.


With a small charge of just £2, the sessions will be sustained into a regular community programme.


Cllr Ann Holland, Executive Councillor for Culture, Tourism & The Economy, said: “The Active Women Programme is potentially life-changing, with many ladies seeing health improvements, weight loss and increased confidence and wellbeing.


“Just as importantly, it has given local women the opportunity and much needed confidence boost to complete fitness qualifications and become volunteers to carry-on the fantastic work in their own communities.


“Becoming and then staying physically active is one of the best things you can do to maintain your long-term physical and emotional health and boost your chances of leading a fulfilling and independent later life.


“I’d like to thank our council officers and Active Life staff, who have fought hard for this funding and who have made such a huge success of this programme over the last three years.”


The successful programme is delivered by an inspirational team of Active Life tutors, whose particular focus for this project has been to remove barriers to exercise. The Active Women Team works hard to ensure the sessions are informal, accessible and social, providing women with every opportunity to make friends and have fun.


For a full timetable and session details, please visit, telephone 01702 567327 or email


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